So, you think the Internet makes printed product catalogs obsolete? Figure you can ditch your expensive printed catalog, throw everything on a CD or your website and let your customers print pages as they need them? Go ahead, you riverboat gambler, you; tell your customers that they'll get information on your products the way you decide they should have it, not the way they want you to provide it...

There's no better way in the world to guarantee a few minutes of a customer's undivided attention than by handing him a new edition of a printed catalog. It's human nature; people simply can't resist leafing through a catalog they haven't seen before...

A buzzword-filled "Mission Statement" under a picture of your CEO behind a mahogany desk, flanked by flags, with reading glasses in hand, is useless because nobody will read it. Except maybe for laughs...