Marketing what you Make is a practical, yet entertaining guide for manufacturing companies (though the principles apply to any business). Cutting through the clutter of buzzwords, e-business mania, and dotcom fads, this is the book that tells the truth about what you should do, why you should do it, and how to avoid the most common and costly blunders (mostly unintentional) in industrial marketing. Added bonus: It's probably the only funny marketing book you'll ever read.

The world keeps changing (despite our best efforts to slow things down), so we are currently at work on the fourth edition of Marketing what you Make. It should be finished sometime in the Fall.

Until then, you can download the third edition (which is only a little bit outdated) in Acrobat format, free, by clicking here.

Important: This is copyrighted material, and we rigorously enforce our rights under copyright law. You may print this document and share it with others if you like. You may not, however, change even one word, extract any of the text for any purpose except as part of a book review, or use any of the text in any document without complete attribution to its source.

If you'd like to reserve a printed copy of the new edition, just send us an e-mail and we'll let you know when it's ready (and that's all we'll do; you won't get any spam e-mail or nagging solicitations from us).

The price of the book is $25.00 (including shipping to the US and Canada), and we're sure that you'll consider it a bargain after you read it. You can order by sending us a check or company purchase order (sorry, we aren't set up for credit cards). Our mailing address is 49 River Street, Old Saybrook, CT 06475.