Far, far too many companies have websites for no other reason than that they think they should. Spend a few hours looking around the Web, and you'll see for yourself... Remember these three words. Paint them on your Web designer's computer screen if you can. You'll be throwing money away if your website is not fast to load on the visitor's screen, easy to navigate, and if the information presented is not useful to the visitor... Want to make people really hate you, and guarantee that they'll never, ever buy anything from your company? Make them register to enter your website, require that they give you their e-mail address, then send them unsolicited e-mail messages... |
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From the book Marketing What You Make, by C. Goff. Click here to see how to get a copy (it's free). |
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